Fact Sheet
Executive Team
Andrew Wilkin / Managing Partner & Brand Creative Director
Gail Guge / Managing Partner & Brand Strategist
Jim Hughes / Senior Brand Strategist
Kimberli Munkres / Public Relations Director, Senior Strategist
Shannon Carlson / Media Director
Mike Disbrow / Finance & Operations Director
Joseph Servia / Interactive Marketing Manager
Christine Cayanan / Research Manager
Agency Focus
Uncommon strategic business and brand planning coupled with brilliant creative execution communicated through integrated marketing campaigns to achieve aggressive client growth.
Business Model
Wilkin Guge Marketing serves as agency-of-record for clients across a wide spectrum of industries planning brand-based, annual marketing campaigns of $1 million plus. Every campaign is designed to meet quantitative client objectives.
History
Wilkin Guge Marketing was originally founded by Andrew Wilkin in 1998 as Wilkin Design Group. Recognizing the need to go beyond design, Andrew partnered with Gail Guge in September 2003 to deliver strategically sound communications solutions to clients. Since then, agency revenues have quadrupled as Inland Southern California companies have recognized the need for sound marketing communications that support their brand platforms.
Agency Advantages
In 2003, the agency developed Brandus Operandi™, a proprietary process for developing and communicating a brand. The first half of the process is based upon discovery and development of the brand, the critical foundation for successful client marketing efforts. Brand discovery and positioning is conducted with each client’s CEO and senior level executives to discover the brand’s distinction, determine its most effective positioning and ensure business strategy and brand strategy are in precise alignment.
Gail Guge is a certified brand strategist by the Brand Establishment, a division of Second Wind, the nation's largest trade organization for advertising agencies. She received her accreditation in brand strategy in 2006, one of only a dozen in the United States. She speaks frequently about brand strategy.
Andrew Wilkin serves as a Regional ADDY judge for the American Advertising Federation and speaks frequently about brand creative excellence.
Services
Market Research
Advertising
Strategic Planning
Media Planning and Buying
Brand Identity
Creative Development
Public Relations
Direct Marketing
Web Development
Database Management
Promotions
May we introduce:
Hoohay, the Beta fish
