
We are often asked what our marketing firm specializes in. We could say that we are a full-service integrated marketing firm that specializes in brand development, but then we might sound like a lot of other agencies that you hear about.
We do not niche in any one industry and service both B-2-B and B-2-C clients. This allows us to offer a fresh perspective and not fall into the traps of creating a standard campaign that resembles your competition’s and industry norm. We base our marketing campaigns on research and a solid brand platform (which is usually overlooked when agencies jump right into creating ads and ideas that may or may not be sound).
So, that is where our true distinction comes in: Our ability to measure and improve the ROI of our clients’ budgets and increase positive results to their bottom line. Our clients receive between a 2-to-1 and 10-to-1 ROI ratio on their marketing budgets. Our unique ROI-process yielded a 2007 average growth of 27%.
"Selling more stuff, to more people, more often, for more money, more efficiently is the only definition of marketing success."
- Sergio Zyman,
Former Chief Marketing Officer
for Coca-Cola