For Immediate Release
Contact:
Hillary Angel
Wilkin Guge Marketing
(909) 390-1239 x104
hangel@wilkinguge.com
The Wilkin Group, Inc. Completes New Advertising
Campaign for Empire Lakes Golf Course
CLAREMONT, CA -- The Wilkin Group, Inc. a full-service advertising agency specializing in brand identity and marketing communications, recently completed a new print advertising campaign for Empire Lakes Golf Course, a championship 18-hole golf course located in Rancho Cucamonga.
"Arnold Palmer Designed…PGA TOUR Approved" focuses on the course’s design by legendary golfer Arnold Palmer, and invites players to experience "the King’s" philosophy that every aspect of a course must serve the game of golf in the purest sense. The campaign also highlights Empire Lakes’ position of being the only Southern California stop on the PGA TOUR’s BUY.COM TOUR, as well as amenities such as comprehensive tournament packages, a clubhouse with banquet and reception facilities, and the School of Golf at Empire Lakes.
"Arnold Palmer’s design philosophies and love of the game are inherent at every turn of Empire Lakes Golf Course, and this new campaign emphasizes the course design," stated Andrew Wilkin, owner and creative director. "Our objective is to differentiate Empire Lakes from the new courses that have come on the market in the past five years. The major element in doing so is the fact that this course is designed by one of the greatest golfers of all time. No other local course can make that claim." The print campaign launches in January 2002, and is scheduled to run throughout the year in golf publications and local newspapers.
The Wilkin Group, Inc. offers a full service approach to marketing needs with strategic research and planning, media consultation and placement, public relations, public affairs consultation and promotional events. The agency’s specialties include corporate branding and identification projects as well as communication projects such as advertisements, company brochures and catalogs, product sales, promotional literature and package design. Clients include California State University, San Bernardino; Keystone Automotive Industries, Inc.; Mt. San Antonio College; Inland Empire Health Plan; Pace Lithographers, Inc.; Markwins International; and General Dynamics Real Estate.
For more information about The Wilkin Group, Inc., please visit www.wilkingroup.com or contact them at 141A Spring Street, Claremont, CA 91711, (909) 625-2225.
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