For Immediate Release
Contact:
Hillary Angel
Wilkin Guge Marketing
(909) 390-1239 x104
hangel@wilkinguge.com
The Wilkin Group, Inc. Awarded Marketing
Research Contract by San Bernardino County Museum
CLAREMONT, CA —The Wilkin Group, Inc. , a strategic marketing and advertising agency, was recently selected by the San Bernardino County Museum as its marketing and research partner for a study regarding museum awareness and perception. Research goals were to conduct both qualitative and quantitative research with current visitors and prospective visitors to gain insight about the Museum.
“The Museum selected The Wilkin Group as its marketing partner to increase awareness and reach out to the community,” stated Andrew Wilkin, president and creative director of The Wilkin Group, Inc. “Our preliminary research was extremely positive and gave the Museum a great understanding of community support on which to base future programming and events.”
A research survey was conducted with area teachers and community residents within a 20-mile radius of the Museum, across the Inland Empire and San Bernardino County. More than 1000 people responded to the survey and more than 100 follow-up phone calls were made to gain insight on the Museum experience, membership benefits and program opportunities.
Findings included high awareness for the San Bernardino County Museum (more than 90%) with 60% of all respondents indicating that museums would be among their top choices for a family recreational activity. Museum offerings ranked highest in the survey were the Special Exhibits and Exploration Station, which includes viewing live animals.
The Wilkin Group, located in Claremont with clients primarily throughout the Inland Empire, is a full-service marketing agency specializing in research, strategic planning, creative design, public relations and web development.
For companies looking to strengthen their market position and brand, The Wilkin Group, Inc. works as a strategic partner to help generate awareness and define and reach sales and marketing goals. Clients include Hawaiian Airlines, Keystone Automotive Industries, Inc., Empire Lakes Golf Course, Mt. San Antonio College, National Housing Development Corporation, and University of La Verne College of Law.
For more information about The Wilkin Group, Inc., please visit www.wilkingroup.com or contact them at 141 Spring Street, Claremont, CA 91711, (909) 625-2225.
# # #
