For Immediate Release
Contact:
Hillary Angel
Wilkin Guge Marketing
(909) 390-1239 x104
hangel@wilkinguge.com
Inland Empire Health Plan Retains Wilkin Guge Marketing to Promote Community Health Education
CLAREMONT, Calif., Nov. 30, 2004 -- Inland Empire Health Plan, IEHP, which consistently ranks in the top 10 largest Medicaid plans in the country, has retained Wilkin Guge Marketing, a full-service agency based in Claremont, to promote its community health education initiatives.
Wilkin Guge has been retained to assist IEHP in reintroducing its superhero program and its health prevention advantages for the youth of the Inland Empire, said IEHP Chief Marketing Officer Carl Maier.
“We have had an on-going relationship with Wilkin Guge and now look to them to breathe new life into our superhero program,” said Maier. “Their healthcare experience and knowledge of the Inland Empire makes them the best fit for our community outreach campaign.”
Known for its integrated approach to meeting marketing and awareness challenges, Wilkin Guge has begun work with IEHP to provide strategies that will heighten community awareness for their nationally-recognized health education programs, including its Superheroes Rad Rider and The Eradicater in an effort to promote health and safety among Inland Empire children.
To date, the Rad Rider program has distributed more than 75,000 bike helmets to Inland Empire children. The Eradicator, the anti-smoking superhero who is “waging war against tobacco,” has performed at dozens of events throughout the Inland Empire to inform children and parents about the severe health hazards of smoking.
“We have worked with IEHP in the past and appreciate their confidence in our firm,” said Gail Guge, partner of Wilkin Guge Marketing. “They have an outstanding track record in promoting better health in the Inland Empire, especially for children. We look forward to helping IEHP tell their story.”
About Inland Empire Health Plan
IEHP, a Knox-Keene licensed Health Plan located in San Bernardino, Calif., is organized as a not-for-profit public agency. The IEHP service area includes San Bernardino and Riverside counties and currently serves more than 270,000 members in the following three distinct programs: Medicaid (called Medi-Cal in California), the Healthy Families Program and the Healthy Kids Program. IEHP has also been voted tops in customer service in California for two consecutive years by the state’s Managed Risk Medical Insurance Board.
About Wilkin Guge Marketing
Wilkin Guge Marketing is a full-service advertising and public relations agency based in Claremont, Calif., with clients in the Inland Empire and throughout Southern California. Wilkin Guge goes Beyond Branding℠ through its proprietary ten-step Brandus Operandi™ process. Agency specialties include research, strategic planning, brand identity, advertising campaigns, public relations, investor relations, media planning and buying, direct marketing and web development.
Current clients include Best Best & Krieger LLP; California State University, San Bernardino; Victoria Gardens Cultural Center; Glencrest Investment Advisors Inc.; Keystone Automotive Industries Inc.; National Housing Development Corporation; Ontario Convention and Visitors Bureau; University of La Verne College of Law and L.A.-Ontario International Airport. For more information about Wilkin Guge Marketing, please call (909) 625-2225 or visit www.wilkinguge.com.
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