For Immediate Release
Contact:
Hillary Angel
Wilkin Guge Marketing
(909) 390-1239 x104
hangel@wilkinguge.com
Wilkin Guge Marketing
Adds Pepperdine University
to its Client Roster
CLAREMONT, Calif., April 18, 2005 – In a planned effort to increase awareness of its Executive MBA program, Pepperdine University’s Graziadio School of Business and Management has hired Claremont-based Wilkin Guge Marketing to develop a year-long outreach marketing campaign targeted at Southern California executives with demanding corporate schedules, little free time and the desire to earn an Executive MBA.
Although Wilkin Guge Marketing is best known for its success in corporate branding campaigns, this is not the first time the growing Claremont-based agency has tailored its results-based strategies to the education industry.
“Pepperdine University pioneered the executive MBA west of the Mississippi more than 30 years ago,” said Gail Guge, managing partner and brand strategist for Wilkin Guge Marketing. “They have a wonderful product with over 27,000 executive alumni, and we plan to help them capitalize on that brand.”
In early 2002, Wilkin Guge Marketing partnered with the University of La Verne College of Law to design and implement an enrollment campaign that resulted in a 259% increase in student enrollment for the 2003-2004 academic year.
The seven-year-old agency enjoyed similar success when it partnered with Mount San Antonio College to promote awareness of Measure R, a 2001 bond measure which provided much needed support for the College. After developing and running strategic print ads and television spots in English, Spanish and Mandarin Chinese featuring successful business and community leaders associated with the College, Measure R, rejected twice before, passed in 2001 with strong support from the community.
The Executive MBA Program marketing campaign, currently in the planning stages, is expected to begin in June. For more information about the campaign, contact Theresa Moretti at Wilkin Guge Marketing at (909) 625-2225, ext. 12 or e-mail her at tmoretti@wilkinguge.com. For more information about the Executive MBA Program at the Pepperdine University Graziadio School of Business and Management, contact Pepperdine’s Office for Executive Programs at (800) 766-5062 or e-mail execpgms@pepperdine.edu.
About Wilkin Guge Marketing
Wilkin Guge Marketing is a full-service advertising and public relations agency based in Claremont, Calif., with clients in the Inland Empire and throughout Southern California. Wilkin Guge goes Beyond Branding℠ through its proprietary ten-step Brandus Operandi™ process. Agency specialties include branding, research, strategic planning, advertising campaigns, public relations, direct marketing and Web development.
Current clients include Best Best & Krieger LLP; California State University, San Bernardino; Glencrest Investment Advisors Inc.; Hayden Automotive; Inland Empire Health Plan; Keystone Automotive Industries; Momo USA; National Housing Development Corporation; Ontario Convention and Visitors Bureau; Ontario International Airport; Pepperdine University’s Graziadio School of Business and Management; University of La Verne College of Law and Webb Schools. For more information about Wilkin Guge Marketing, please call (909) 625-2225 or visit www.wilkinguge.com.
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