For Immediate Release
Contact:
Hillary Angel
Wilkin Guge Marketing
(909) 390-1239 x104
hangel@wilkinguge.com
Wilkin Guge Marketing Nails Gerard Roofing Account
CLAREMONT, Calif., December 22, 2005 – Gerard Roofing has hired brand strategy firm Wilkin Guge Marketing to further solidify its brand, promote consumer awareness of its product line and generate marketing leads among affluent California, Texas and Florida homeowners. The account will add more than $1 million in billings to the Claremont marketing firm’s roster in the first half of 2006.
“Gerard developed this product and already has a great reputation with contractors,” said Gail Guge, managing partner and brand strategist of Wilkin Guge Marketing. “Our marketing charge will be the first to leverage the benefits of steel roofing directly with American homeowners through the Gerard brand.”
A division of Houston-based Metals USA, Gerard Roofing is a pioneer in the stone-coated steel roofing industry. Backed by a lifetime warranty, its stone-coated steel roofs are fireproof and energy-efficient, withstand hail and 120 m.p.h. winds and reinforce a home’s structural integrity during earthquakes.
As its agency of record, Wilkin Guge Marketing will focus on Gerard Roofing’s brand development, providing a 12-month integrated communications campaign which strategically coordinates efforts in marketing, advertising, public relations, research and media. In January 2006, the team will launch a full-scale campaign to generate greater product awareness and reinforce Gerard’s corporate brand in three states.
The primary account team includes Brand Creative Director Andrew Wilkin, Brand Strategist Gail Guge, Director of Client Services Rick Maslin and Account Executive Bonnie McCracken.
The largest, most awarded marketing firm in the Inland Empire, Wilkin Guge is noted for its ability to measure the success of its clients’ campaigns.
“We really do our best work for clients who are brand conscious and require aggressive measurable progress toward meeting their business goals,” added Guge.
For more information about Wilkin Guge Marketing, visit www.wilkinguge.com. For more information about Gerard Roofing Technologies, visit www.gerardmetalroofing.com.
About Wilkin Guge Marketing
Wilkin Guge Marketing is a full-service marketing firm that takes its clients Beyond Branding℠ through its proprietary ten-step Brandus Operandi™ process. Agency campaigns, featured on www.wilkinguge.com, include coordinated research, brand identity, strategic planning, advertising, public relations, direct marketing, Web development and ongoing customer relationship management. Success is measured in aggressive client growth.
# # #
