For Immediate Release
Contact:
Hillary Angel
Wilkin Guge Marketing
(909) 390-1239 x104
hangel@wilkinguge.com
Wilkin Guge Marketing Clicks with
Marriage & Family Therapists
CLAREMONT, Calif., May 31, 2006 – California Association of Marriage and Family Therapists (CAMFT) has hired brand strategy firm Wilkin Guge Marketing to increase consumer awareness of services offered by Marriage and Family Therapists, further solidify the TherapistFinder.com brand and increase utilization of TherapistFinder.com as a referral source and educational service.
“We are delighted to add CAMFT to our client list,” said Gail Guge, managing partner and brand strategist of Wilkin Guge Marketing. “Our goal is to educate California residents that Marriage and Family Therapists can handle more than relationship problems; they can help with severe mental conditions such as depression or addiction.”
CAMFT provides TherapistFinder.com as an online resource to prospective patients looking for Marriage and Family Therapists located in California. An independent professional organization, CAMFT has 27 chapters throughout the state representing the interests of over 28,000 licensed Marriage and Family Therapists. It is an advocate for consumers on mental health issues--sponsoring bills to benefit the public, patients/consumers, the profession, and other mental health professionals.
As its agency of record, Wilkin Guge Marketing will focus on positioning TherapistFinder.com as California’s best resource for finding qualified Marriage and Family Therapists. The integrated consumer campaign will strategically coordinate efforts in Web site development, creative development, marketing, advertising, public relations, and media. In June 2006, the team will launch a revamped consumer friendly Web site, www.TherapistFinder.com.
The primary account team includes Brand Creative Director Andrew Wilkin, Brand Strategist Gail Guge, Brand Resource Director Rick Maslin, Brand Manager Bonnie McCracken, Interactive Strategist Dave Larner, Media Strategist Shannon Carlson and Public Relations Strategist Kimberli Munkres.
The largest, most awarded marketing firm in the Inland Empire, Wilkin Guge is noted for its ability to measure the success of its clients’ campaigns.
“We do our best work for brand-conscious clients because we are able to measure aggressive progress towards their business growth goals,” added Guge.
For more information about Wilkin Guge Marketing, visit www.wilkinguge.com. For more information about California Association of Marriage and Family Therapists, visit www.camft.org or www.therapistfinder.com.
About Wilkin Guge Marketing
Wilkin Guge Marketing is a full-service marketing firm that takes its clients Beyond Branding™ through its proprietary ten-step Brandus Operandi™ process. Agency campaigns, featured on www.wilkinguge.com, include integrated research, brand identity, strategic planning, advertising, public relations, direct marketing, Web development and ongoing customer relationship management. Success is measured in aggressive client growth: Brand Leaps—Business Bounds™.
Current clients include Best Best & Krieger LLP, California Association of Marriage and Family Therapists, Gerard Roofing Technologies, Glencrest Investment Advisors Inc., Keystone Automotive Industries, Ontario International Airport and University of La Verne College of Law. For more information about Wilkin Guge Marketing, call (909) 625-2225 or visit www.wilkinguge.com.
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