For Immediate Release
Contact:
Hillary Angel
Wilkin Guge Marketing
(909) 390-1239 x104
hangel@wilkinguge.com
Vineyard Bank Retains Wilkin Guge Marketing
CLAREMONT/CORONA, Calif., June 15, 2006 –Vineyard Bank, the operating subsidiary of Vineyard National Bancorp, has selected Wilkin Guge Marketing as its agency of record, according to a joint announcement made today by both companies. Wilkin Guge will work with Vineyard Bank to develop and implement a branding initiative and a fully integrated communications campaign to strategically support the bank’s efforts in marketing, advertising, media planning/buying and public relations.
“Entrepreneurial banking is highly competitive and it is an increasing challenge to establish and maintain awareness,” commented Dena Garvin-Smart, Vineyard Bank’s senior vice president and director of marketing. “Wilkin Guge has an extensive strategic understanding of branding and the infrastructure to support the efforts of our internal marketing department as we strive to achieve Vineyard Bank’s goals.”
“Vineyard Bank offers a personal banking experience that is revolutionary; we have a common approach of conducting business beyond our clients’ expectations.” said Gail Guge, managing partner and brand strategist for Wilkin Guge. “We really do our best work for clients who are brand conscious and require aggressive measurable progress toward meeting their business goals.”
The agency will add additional staff including hiring a brand resource director to oversee the Vineyard Bank account.
In 2005, Vineyard Bank was recognized for exceptional performance by Fortune magazine, who ranked the bank fourth overall in its annual list of “100 Fastest-Growing Companies.” Vineyard Bank’s continuing success has also been acknowledged by other respected national publications such as Investor’s Business Daily and U.S. Banker, which included it among the top 10 in its 2004 ranking of publicly-traded community banks.
For more information about Wilkin Guge Marketing, visit www.wilkinguge.com. For more information about Vineyard Bank, visit www.vineyardbank.com.
About Vineyard National Bancorp
Vineyard National Bancorp is a $1.9 billion bank holding company headquartered in Corona, California, and the parent company of Vineyard Bank, also headquartered in Corona, California. Vineyard Bank operates through twelve full-service banking centers and three loan production offices in the counties of; Los Angeles, Marin, Orange, San Bernardino, San Diego, and Ventura, California. The company’s common stock is traded on the NASDAQ National Market System under the symbol “VNBC.”
Shareholder Relations:
1260 Corona Pointe Court, Corona, California 92879 Tel: (951) 271-4232 Fax: (951) 278-0041 Email address: shareholderinfo@vineyardbank.com.
About Wilkin Guge Marketing
Wilkin Guge Marketing is a full-service marketing firm that takes its clients Beyond Branding™ through its proprietary ten-step Brandus Operandi™ process. Agency campaigns, featured on www.wilkinguge.com, include integrated research, brand identity, strategic planning, advertising, public relations, direct marketing, Web development and ongoing customer relationship management. Success is measured in aggressive client growth: Brand Leaps—Business Bounds™.
Current clients include Best Best & Krieger LLP, California Association of Marriage and Family Therapists, Gerard Roofing Technologies, Glencrest Investment Advisors Inc., Keystone Automotive Industries, Ontario International Airport, University of La Verne College of Law and Vineyard Bank. For more information about Wilkin Guge Marketing, call (909) 625-2225 or visit www.wilkinguge.com.
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