For Immediate Release
Contact:
Hillary Angel
Wilkin Guge Marketing
(909) 390-1239 x104
hangel@wilkinguge.com
Wilkin Guge Marketing Scores a Perfect Ten
at the Inland Empire Polaris Awards
Ontario, Calif., May 2, 2008 – Wilkin Guge Marketing demonstrated again this week why it has grown to be the Inland Empire’s largest integrated marketing firm: The agency won awards for all ten entries it submitted to the Inland Empire PRSA chapter’s Polaris Awards competition, including the prestigious “Best of Show” award, which honors the entry with the evening’s highest score.
The Polaris Awards are based on effectiveness. When P.R. practitioners submit an entry for the competition, they must write a two-page summary about the entry, detailing the research, planning, execution and evaluation completed for each campaign or tactic.
“We try to very hard to identify and cultivate Southern California’s best talent,” said Kimberli Munkres, Wilkin Guge’s senior strategist and public relations director. “Our agency’s public relations team demonstrated they are exceptional communicators, and they deserve all the accolades they received at this week’s event.”
In last year’s competition, Wilkin Guge’s P.R. team received awards for four out of five of its entries, but it wanted to better that record this year. It did so, receiving Polaris and Capella awards for all ten of its entries, including a perfect score of 100 and the chapter’s “Best in Show” award for its work on the 2007 Inland Empire Wealth Study.
The Wealth Study was a research project conducted on behalf of Glencrest Investment Advisors Inc. which surveyed high net worth individuals in the Inland region. It utilized all of the resources of the integrated marketing firm, including research, creative, media, interactive, public relations and marketing.
Wilkin Guge’s other awards included the following work, completed in 2007:
Polaris Awards
- Press Release, Phoenix Motorcars Meets President Bush
- Media Relations, Phoenix Motorcars Media Relations
- Op-editorial Writing: Green Valley Initiative Op-editorial
Capella Awards
- Crisis Communications Plan Development, ULV College of Law Crisis Communications Strategy
- Public Affairs Program, Green Valley Initiative Public Affairs Program
- For-Profit Brochure, Dos Lagos Golf Course Brochure
- Special Communication, Children’s Theater Production Program
- Internal Communications, ULV College of Law Internal Communications Plan
- Special Events & Observances, Wilkin Guge Marketing’s Conversation with the L.A. Times
The Inland Empire Polaris awards is the second awards ceremony this year where Wilkin Guge has given a strong showing. The Ontario, Calif.-based agency won 30 ADDY awards for creative excellence at the March 14 Inland Empire ADDY Award competition, sponsored by the Inland Empire Ad Club, including its “Special Judges Award.”
About Wilkin Guge Marketing
Wilkin Guge Marketing is the only firm in Southern California nationally certified in brand strategy with a fully-integrated marketing model. Focused on aggressive client growth through its proprietary 10-step Brandus Operandi™ process, clients of the firm grew, on average, 28% last year which is four times greater than the national growth average. Agency campaigns, featured on www.wilkinguge.com, include integrated research, brand identity, strategic planning, advertising, media planning and buying, public relations, direct marketing, Web development and ongoing customer relationship management. Success is measured in aggressive client growth: When brands leap, business bounds.™
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