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PR Portfolio

Experts define public relations as the art of developing mutually positive relationships among an organization’s key stakeholders.

At Wilkin Guge, we define P.R. as the art of developing those relationships through measurable strategies that positively communicate an organization’s brand, build its credibility and grow its bottom line.

It’s a philosophy we live and breathe each day, starting when arrive at work, grab a cup of coffee and analyze the progress of our short and long-term P.R. campaigns.

Measurement and strategy guide us in all we do.

Each April, however, we go for broke to see how we stack up according to a different rubric. Judged by P.R. pros who practice outside California, we eagerly anticipate feedback from our peers about the effectiveness of our campaigns.

The PRSA-IE Chapter’s Polaris Awards competition is not easy. For every entry, we’re required to write a two-page summary detailing the entry’s research, planning, execution and results.

Last year, we competed in PRSA’s annual rivalry for the first time, and we were honored for four out of five of the campaigns and tactics we entered. That’s an 80% sweep!

This year, we were honored for 10 out of 10. We also snagged the annual event’s only “Best of Show” award, reserved for the competition entry with the highest score. (Our 2007 Glencrest Inland Empire Wealth Study scored a perfect 100.)

We invite you to take a look at some of our work. Then give us a call. We’d love to talk with you about how to reach those most important to the success of your organization.

2007 Glencrest Inland Empire Wealth Study Campaign

TherapistFinder.com Media Relations Campaign

Green Valley Initiative Op-ed Writing

Phoenix Motorcars Media Relations Campaign