Momentum
Although Momentum is critical to the well-being of a business, it often eludes executives, including those who have a keen sense of their customers’ desires. Without Momentum, businesses spend more time keeping up with their competition than they do strategizing to get ahead.
Sound familiar?
At Wilkin Guge, we specialize in helping our clients achieve their optimal potential. With an eye on your competition and an excellent understanding of your market, we can help you achieve the Momentum that is vital to growing your business.
To see what we mean, take a look at the big-picture, thought-provoking articles below to learn more about the trends shaping the landscape of today’s businesses.
How a Brand Strategy is Born
"While speaking to a group of CEOs recently, we asked how many of them share their business plans with their advertising agencies. Only a small number raised their hands."
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Destinations Are Not Commodities.
But Where is the Brand Evidence?
"To increase the chances an ad gets noticed and remembered, it generally must have a theme that ties all advertising and promotional messages together under a single umbrella. Usually, that theme should arise from a good positioning strategy and proper branding."
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Trends Shaping the Marketplace
The one truth we all live with is that change is inevitable. It impacts us on a micro or daily level, yet also has a longer, almost hidden, cycle that cannot be easily seen. Using sources that include studies, public conversation, news reports and industry literature, the thought leaders at Wilkin Guge Marketing have identified several key trends that will have both an immediate and long-run impact on your business and the broader social climate.
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Recession: When the Market Cools, Consider a Fur Coat
Here we are again in another economic downturn. Headlines in the L.A. Times in late March of this year read, “U.S. home prices drop 11.4% in year.” Some would argue that it’s really a recession.
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Leaders Go Beyond Branding
Leaders know the importance of branding. And building a solid brand and recognition level for your company takes more than knocking off a logo or a series of ads. It requires a focused strategy, a comprehensive approach and a consistent application of basic principles.
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Once Upon a Brand...A Branding Bedtime Story
Once upon a time, there was a company who wanted to be well-known and to grow. So The Company ventured out to find a winning Brand and tell its Brand story.
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To Market is Human; To Brand is Divine
In a nutshell, successful marketing is selling your product or service to more people, more often, for more money, more efficiently. And, simply put, branding your product or service will allow you to charge more.
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