Research Studies

Wilkin Guge's research department slices and dices data to uncover the trends of the marketplace. We keep the region's pulse by polling business leaders for their opinions. Some of our studies include:

Inland Empire Wealth Study

The only comprehensive study conducted among affluent Inland Empire residents. The study is the third installment of Glencrest's biennial research and the first study to provide trend data about Inland Southern California's wealthiest individuals. The next study is slated for 2009.

Download the executive summary and the results:

2007 Glencrest Wealth Study
2005 Glencrest Wealth Study
2003 Glencrest Wealth Study

Face of the Inland Empire

2007 Face of the Inland Empire Consumer
2007 Business Face of the Inland Empire

Inland Empire Marketing Best Practices

To identify key marketing trends, Empire marketing leaders participated in a comprehensive confidential Web-based survey. The 2007 Inland Empire Marketing Best Practices Study assessed the region's level of marketing sophistication and its force as a regional economic driver. The next study is slated for 2008.

Download the executive summary and results:

2007 Inland Empire Marketing Best Practices

Inland Empire Business Leadership Survey

This study was designed to elicit opinions of a diverse group of executives about critical issues facing businesses in the region. Respondents were asked to gauge the climate for business expansion at the city, county and state levels.

Download the executive summary and the results:

2005 Inland Empire Business Leadership Survey