90 Day Process
Brandus Operandi™
Our proprietary method for building a Go-to-Market strategy for your brand.
Building a solid brand and recognition level for your company takes more than a logo or a series of ads. It requires a comprehensive approach and a focused strategy. Through years of experience in successfully creating brand strategies for Heinz™, Chiquita™, Curad and Curity™, Proctor & Gamble™, Jergens™, Wendy's™ and Prudential™, Wilkin Guge Marketing has developed its unique 90-day process to benefit mid-market companies with the same advantages.
Our process is built upon the 7 common denominators of successful marketing over the past 15 years:
- Target profitable customers
- Create distinct brand positioning
- Translate positioning into brand personality
- Have a solid brand vision
- Develop a strong brand architecture (internal/external)
- Create a killer brand identity system and tagline
- Deliver communication plans that break through the clutter
Consumers pay up to 40% more for a branded product.
A company's value
is 70% intangible.
