Brand Facts
- This year, 83% of all marketing efforts nationwide will fail.
- Only 28% of current marketers are able to measure their marketing ROI.
- 38% of current marketing directors believe they need to fully reposition their brand.
- Top 2 issues of marketers: align marketing goals with organization goals; measure ROI.
- Consumers will pay up to 40% more for a branded product than a generic.
- In the brand game, your company is only allowed 1 singular claim of distinction.
- 95% of all new product launches will fail in the first year.
- In over 85% of categories, consumers see brands less and less distinct.
- The Fortune 500 company growth average in 2007 was 8.3%.
- Less than 10% of all new products introduced will be perceived as different.
- Less than 5% of TV viewers pay attention to commercials.
- 70% of a company’s value is intangible.
- Brand development is a corporate initiative not a marketing initiative.
- Brand development involves 100% of the C-level executives.
- You can discover your brand distinction in less than 1 day.
