Only 28% of marketers are currently able to measure their marketing ROI.
Think about these statistics for a minute.
Marketing was invented for one purpose and one purpose only: to make money.
Somewhere along the way, our industry became about winning creative awards and making people laugh. We win more than our fair share of awards and make folks laugh too. But what matters is that our marketing campaigns pay for themselves and provide a positive return to our clients because more people bought something.
The most recent national study of Chief Marketing Officers outlined their top 2 issues:
(1) Aligning marketing goals with organization goals; and
(2) Linking marketing activity to a company’s financial performance.
So that’s what we value and measure – your ROI.
Based on our client’s marketing spend, we determine an ROI equation up front that spells success. Results are tracked monthly, reported quarterly and celebrated annually. It might be 110 new contracts, 261 new graduate students, 13,272 new memberships, or 125,845 new products sold. Goals are very specific, measurable and accountable.
With the industry track record at only a 17% success rate, we don't underestimate the challenge and assign each account a team of strategists dedicated to making sure we reach these goals. That's why we are now offering the ROI Tracker™ to help marketers analyze current ROI.
So how does our ROI measure up?
With our proprietary Brandus Operandi™ process, our clients' campaigns averaged 28% growth in 2006 and 27% growth in 2007 with ROI ranging from 4x annual marketing spend to 11x annual marketing spend.
Give us a call, and we can calculate your growth trajectory too.
Need some proof?
Here are some great reference articles that support the numbers approach that we take here at Wilkin Guge Marketing.
Harvard Business Review - Don't Blame The Metrics
Resurrect Your Brand Using Six Sigma Thinking
Only 17% of marketing efforts provide the advertiser with a return-on-their-investment.
