WGM ROI Tracker™
With a downturn in the economy, marketing executives are under even more pressure to be accountable for business results that link more closely with overall business performance.
Wilkin Guge Marketing is introducing a new service – ROI Tracker™ - to help marketers analyze current ROI and recommend ways to increase return-on-investment from your current marketing spend.
The process includes:
- Analysis of client's current data
- Review of historical revenue growth
- Historical marketing spend analysis
- Historical sales conversion analysis
- Competitive marketing spend analysis
- Identify the most profitable customer targets
- Identify the least profitable customer targets
- Evaluate historical key decision drivers (if research is available)
- Establish future growth opportunities
- Evaluate current marketing vehicles
- Lead generation-to-sales ratios
- Lead generation targets
- Lead generation measurement process
- Calculate ROI on current marketing spend
- Calculate potential ROI on marketing spend
Within 4 - 6 weeks from receipt of your data, at a cost of $20,000 to $25,000 (depending on data needed), you will receive a summary of current ROI analysis as well as recommended solutions to enhance ROI with your current marketing spend. Take the ROI Quiz.
To give your company the edge in leveraging every dollar from your marketing efforts, e-mail Audrey at ACabrales@wilkinguge.com or give Audrey or Gail a call at 909-390-1239 to discuss ROI Tracker™ and how it can benefit you and your company today.
More than 80% of senior marketing executives are dissatisfied with their ability to measure marketing ROI.
