CRM (Customer Relationship Management)
Customer Focused Marketing Counts
A good marketing rule of thumb is that it is always quicker and less expensive to increase revenues from your existing customers. To that end, Customer Relationship Management (CRM) is a strategy focused on creating and maintaining lasting relationships with your customers.
While CRM is managed tactically through sophisticated software technology solutions, it is fundamentally a brand value of placing customers at the center. The best CRM initiatives extend the brand experience into every customer touch point, eliminate redundancies or unnecessary processes and then relay customer information, experience, feedback and needs throughout the organization.
