Media Strategy
Planning and Placement
The Wilkin Guge media philosophy is simple; we spend our client’s money as if it were our own. We understand that advertising is a major investment. So, before we spend a dime, we get to know our clients, their industries and their media needs. Once armed with this information, we develop a strategic plan that combines mathematics, sociology, psychology and, perhaps most importantly, imagination. Then we begin our negotiations. Our media capabilities include television, radio, print, direct mail, interactive and outdoor. And, we’re experts in the unique Southern California media culture. This expertise, along with a well-crafted message and a smart media plan, enables us to maximize each media buy and provide measurable, highly-targeted results to our clients.
- Media planning and negotiating
- Television
- Radio
- Direct response
- Interactive
- Outdoor
- Social media
- Value-added negotiations
